Thursday, June 08, 2006

Why Goji Juice

Through the years, we have seen a number of different companies offering juice/beverage products. Some of these products have interesting folklore, but no real science. Others have decent science but no historical usage and/or simply taste awful. Our product is different, unique—truly a category creator. Why? Not only does the goji berry have incredible historical usage and significant science proving it works, but Himalayan Goji Juice gives proven results and tastes absolutely delicious! The true test? Even children like it! My kids ask for it every single day. (And yours will, too!)
More importantly—in my entire life, I have never heard of a product that has such a positive life-changing impact on the lives and health of people around the world. Himalayan Goji Juice supports nearly every aspect of the human body. We are blessed to bring this miraculous gift around the world.
And science is rapidly confirming what folklore has known since the beginning of time. Right now, before our eyes, is the melding of great historical usage of the goji berry going back thousands of years with modern science confirming its benefits. It is clear that the Himalayan Healers who first discovered the benefits of the goji berry in ancient times and the Chinese Herbalists who considered the goji berry to be their most important food for the human body were right! It does have a uniquely positive impact on virtually every aspect of human health, unlike any other product we have ever seen.
Today, science continues to back the historical usage of the goji berry. Dr. Mindell called me last night to report that on March 6, 2006, the 68th study on Lycium barbarum (the Latin name for the goji berry) was published on pubmed.org, the online medical library sponsored by United States Government. The study, which was conducted at the College of Public Health at Wuhan University in China, concluded with the following statement:
"The present findings support the folk reputation of L. barbarum fruits as an aphrodisiac and fertility-facilitating agent, and provide scientific evidence for a basis for the extensive use of L. barbarum fruits as a traditional remedy for male infertility in China."
For more information on the science of goji, you can go to pubmed.org yourself and search for Lycium barbarum. There you can view abstracts of all 68 published scientific studies on the goji berry.
You can also visit the website of the world-renowned Memorial Sloan-Kettering Cancer Center in New York. This fine institution has an entire page on their website dedicated to the scientific evidence on goji. You can view that page by entering the following link on your computer:
http://www.mskcc.org/mskcc/html/11571.cfm

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