A Product and A Promise
A Personal Message From FreeLife International's CEO Ray Faltinsky
Dear Friends,
On 10/10/03 FreeLife launched a product and a promise.
THE PRODUCT
The product, of course, was Himalayan
Goji Juice, and with it came a movement that has become International in its scope, and extraordinary in its ability to help people throughout the world. Himalayan Goji Juice is one of the most important products ever launched in the wellness industry, because it subscribes to three important criteria:
First, it is TIMELESS. By that, I mean that it not only captures the goodness of the goji berry, which has proven itself over thousands of years, but it also can be given to people at any "time" in their lives. It is truly a "product for life" that can be enjoyed through all the stages of our lives, from childhood to old age.
Second, it is UNIVERSAL. It is effective in all cultures, among all people, across all boundaries. It is not bound by ethnicity, religion, culture, gender or age. Its goodness will be enjoyed equally by the people all around the world. It is truly a product without boundaries.
Third, it is SELF-EVIDENT. Himalayan Goji Juice is one of those extremely rare products whose proof lies within itself. When someone uses it, they immediately experience the "goodness of goji" and the remarkable benefits it brings. We don't need to call them to reinforce how good it is. They call us to share wonderful testimonials of enhanced health and well being!
THE PROMISE
At the time we launched Himalayan Goji Juice, we believed so strongly that this gift from the ancient healers would someday touch people throughout the world. In our hearts, we believed that hundreds of thousands of people, perhaps millions, would benefit from enhanced health and financial wellness. Because of this profound belief and because the only known side effect of drinking too much Himalayan Goji Juice is to make people smile too much...
We promised not to leave the children behind and put a smile on their faces!
Kevin and I are both fathers of young families. We have come to understand how precious and how fragile children are. We realized that in our society the only hope children have is that they can count on those of us who have made it to adulthood to nurture, protect, and care for them.
We also understood that of all the children, those most vulnerable were those with special needs. It was that understanding that enabled us to not only launch a product—but a promise. We would remember those children. Thus, GojiKids was born.
In November of 2003, I wrote these words:
Who are GojiKids? These are children born into incredible suffering, unrelenting pain, with the odds stacked against them and the future bleak. They try to smile through facial deformities. They want to run and play but stare out of windows at other children who lead normal lives. They become familiar with tubes and needles and pain and medicine. Their world becomes an 8x10 room with a TV and an IV.
These are the GojiKids. These are the ones we want to reach, and want to help. I know that at first our donations will not be monumental. However, eventually, I believe that as we take the message of Himalayan Goji Juice throughout the world, those monthly checks will become so large that the difference in many children’s lives will be immeasurable.
Since I wrote those words, we will have donated hundreds of thousands of dollars to over 60 children's charities worldwide. We have made those donations in all of your names—because each time someone buys a bottle of Himalayan Goji Juice a portion of that sale is donated to needy children somewhere in the world.
Because of your passion to make a difference, we have kept our promise.
Thank you for your commitment to FreeLife, and to those special children we call GojiKids.
Sincerely,
Raymond J. Faltinsky
CEO & Co-Founder
posted by Health @ 6:34 AM
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