Freelife CEO Update April 2007

Dear Friends,
This is probably the most important CEO Update I've ever written. It's regarding a topic most CEOs never talk about for a variety of reasons. Perhaps the reason is that it is not easy to talk about this topic without running the risk of sounding "too soft." However, I want to talk about it in depth because it is clearly the reason for our enormous success. It is the reason we will continue to be successful and become a billion-dollar company. And, it's the secret to your success in FreeLife® and in life.
It's all about the "Love"! Yes, that is the simple secret to our success: love. Love is, without question, the most powerful force in the universe. When love is fully applied, problems seem to vanish, solutions appear, relationships dramatically improve, we become much happier and miraculous things begin to happen in our lives. One of the greatest ways to practice love is by utilizing the Golden Rule: "Do unto others as you would have them do unto you." It's a simple rule, but extremely powerful when applied consistently and fully. At FreeLife, we certainly admit we are not perfect, but we try our best every single day to live the Golden Rule.
Now, some of you might be thinking, "What in the world does love have to do with business success?" The answer is, EVERYTHING! I believe our success is directly related to how much love we give to others. The more love we give out, the more love we get back. It's an ancient but universal truth called the Law of The Harvest: "As you sow, so shall you reap."
We love everyone associated with FreeLife. We love all of our Customers. We love all of our Marketing Executives whether they are brand new or Royal Ambassadors. We love our Home Office team and all our suppliers and vendors. We even love the naysayers! Yes, we do! So, to all the goji copycat knockoffs, to any competitor who has taken pot shots at us, and to anyone who has spread any misleading statements about FreeLife or Himalayan Goji® Juice, I say, "We love you anyway, and we appreciate your contribution in helping to make March 2007 the biggest month in our Company's history!"
Yes, March 2007 was our largest month ever and, in fact, the first quarter of 2007 represented our largest quarter in history and our fourteenth consecutive record quarter dating back to the launch of Himalayan Goji Juice in October 2003! So, our hats are off to all of you around the world who are spreading the good news of Himalayan Goji Juice at a faster rate than we ever thought possible.
Our continued momentum made me reflect upon a pledge Kevin and I made to our Royal Ambassadors at our March Madness event in Las Vegas. We pledged, in writing, that we would become a billion-dollar company. We don't just want FreeLife to be "big." We want it to be great. When we are a billion-dollar company, we will touch millions of lives. We will do a world of good. And in the process, we will send millions of dollars to GojiKids® throughout the world.
But a billion-dollar company is BIG! In fact, in our industry, the youngest company that currently does over $1 billion in annual sales is Nu Skin®, launched 23 years ago in 1984, and prior to that was Herbalife®, launched 27 years ago in 1980. No Direct Sales company launched since that time has achieved $1 billion in annual sales. Not a single one launched in the 23 years since 1984! That's pretty remarkable to consider.
And, what do those billion-dollar companies launched in the 1980s have in common (along with two other multi-billion-dollar Direct Sales companies, Mary Kay® and Amway®)? The men and woman who started those companies were distributors with other companies before they launched their own billion-dollar company! I'll touch more on the crucial importance of that later, but for now, please know that Kevin and I share that same perspective, having once been distributors in one of those billion-dollar companies before we launched FreeLife. This unique "distributor perspective" appears to be of enormous consequence.
Kevin's and my love for you and for FreeLife is broad and deep. Years ago, we were offered tens of millions of dollars to sell FreeLife and... we didn't. Today, we get many calls from investment bankers on a regular basis who have buyers for us, but we have no interest in even speaking with them. We wouldn't sell FreeLife today for hundreds of millions of dollars! Why would we? We love this business, we love what we do each day, and the impact we are making on people's lives, and most importantly, we intend on keeping our commitment to you to make FreeLife a billion-dollar company.
Here are five things Kevin and I love so much about FreeLife. They constitute the reasons why I believe anyone serious about building long-term residual income should take a close look at FreeLife, and why I know we will become a billion-dollar company in the next several years:
I. We love our Himalayan Goji Juice!
Boy, do we love our Himalayan Goji Juice! And we're certainly not the only ones who do! Everyone seems to love it! TIME magazine named the Himalayan goji berry the "Superfruit of the Year!" Woman's World magazine calls it "The Amazing Asian Super-Juice!" And even the TODAY show featured our Himalayan Goji Juice on TV as "What's Hot for 2006!"
But more importantly, we have more doctors and health practitioners who use and recommend Himalayan Goji Juice than any other goji product in the world! Who better to know what kind of impact Himalayan Goji Juice is having on people's lives than those who have spent their entire careers trying to help people get well and stay well. Here's what a few of them have to say:
“Nothing I have ever experienced in the field of nutrition prepared me for the widespread and profound health benefits that people experience with Himalayan Goji Juice.”-Dr. Ron Friedman
(Dr. Friedman earned his Medical Degree from the University of California San Francisco Medical School and did his anesthesia residency at Massachusetts General Hospital which is part of Harvard Medical School. He has been in practice for 30 years.)
“The enhanced response from adding Himalayan Goji Juice to my regimens has often been remarkable. I have seen numerous patients benefit in a variety of ways. As supported in the medical literature, it appears that the unique characteristics of this natural product can improve bodily function at a cellular level. In this way, multiple organ systems can benefit, resulting in improved overall health and well-being.”-Dr. Joseph E. Rich
(Dr. Rich graduated Medical School magna cum laude and earned a Masters in Public Health cum laude from the University of Michigan. He is Board Certified with the American Board of Obstetrics and Gynecology, the American Board of Public Health, and the American Board of Medical Management. Dr. Rich currently practices as a Medical Director in Tennessee.)
“I'm so grateful for Himalayan Goji Juice. I recommend it to my patients, who have improved their health in many ways. I am committed to sharing this message of wellness. It is a true gift from nature that FreeLife has brought to us.”-Dr. Heriberto Pacheco
(Dr. Pacheco is a Doctor of Medicine, a Specialist in Neurosurgery and Microneurosurgery, and a Certified Nutritionist Specialist with a Master of Science in Human Nutrition. He has pioneered in neurological restoration and transplants.)
“After doing my own extensive evaluation and testing on a number of people, I have found that Himalayan Goji Juice is having a dramatic impact on people's lives. I have now closed down my medical practice, and I am literally sharing the message of Himalayan Goji Juice with people all over the world.”-Dr. Matt Silver
(Dr. Silver is a Board Certified Family Practice physician. He graduated from the Howard University College of Medicine in 1975 and completed a Residency in Family Practice at the Howard University Hospital in 1978.)
“Himalayan Goji Juice is bringing hope back into my life. My health is improving, and you can't imagine the results my family and patients are receiving. I became a doctor to help people, and I'm doing a better job with this natural product than I ever have before. I am waking up with a smile on my face again. Himalayan Goji Juice is inspiring my life.”-Dr. Roy Koga
(Dr. Koga earned his Medical Degree from the University of Washington Medical School and did a year's rotating internship at the Trip Army Medical Center. He has been in private practice since 1975.)
These are just a few of the medical professionals who love our Himalayan Goji Juice and the impact it is having on people's lives. We have many, many more around the world. Why are these doctors so passionate about FreeLife and Himalayan Goji Juice? Here are some of the reasons:
FreeLife is the company that created the goji berry phenomena and the entire category. We are the Category Creator!
FreeLife has invested years of scientific research on the goji berry before bringing it to market.
FreeLife specifically designed and formulated its Himalayan Goji Juice with the sole purpose of maximizing the product's health benefits.
FreeLife identified that the primary source of the goji berry's health benefits lies in its unique polysaccharide molecules, sometimes referred to as Master Molecules, which are not found in any other plant on earth.
FreeLife is the first and only company that has developed a "Spectral Signature," or fingerprint, to identify goji's unique polysaccharide molecules.
FreeLife is the first and only company that has designed a standardized goji berry juice that delivers high- potency polysaccharides in every bottle.
FreeLife's Himalayan Goji Juice is certified by its Spectral Signature to ensure potency, purity and authenticity in every bottle.
FreeLife is the only company that offers a 90-day, 100% money-back, unconditional guarantee on every bottle of Himalayan Goji Juice that is sold.
What this all really boils down to is phenomenal results. The proof, power, and efficacy of the product are remarkably self-evident! Himalayan Goji Juice seems to have a positive impact for just about anyone who tries it. From children to seniors, weekend warriors to world-class athletes, work-at-home moms to some of the most successful CEOs in the world, our Customers are getting results unlike any other product they have ever tried. That's why our Customers order from us again and again, month after month. And that's the primary reason why so many health professionals use and recommend Himalayan Goji Juice to those looking to radically improve their health.
Yes, we love our Himalayan Goji Juice and believe it will have an enormous impact on worldwide health and wellness.
II. We love our Leaders!
We truly love our Leaders! And we believe we show it by rewarding them better than any company in Direct Sales. First, we believe we have one of the most lucrative payouts available in the Direct Sales industry. It perfectly balances the upfront income bonuses for the new Marketing Executive with the long-term leadership bonuses for those looking to build a significant residual income with FreeLife. Here are some of the highlights of the plan that make it so unique and powerful:
Qualifications have minimal structure, so you are rewarded for working with people anywhere in your Organization.
There is no need to inventory product, as FreeLife delivers directly to all of your Customers and pays you 20% on all of your Customers' product purchases.
Fast Start Bonuses quickly put money into the pockets of new Marketing Executives.
Significant Advancement Bonuses continually encourage and reward people to advance to the next title.
Our 10-level, fully compressed plan ensures maximum earnings and ongoing residual income deep into your Organization.
Unlimited Matching Bonuses on the Marketing Executives that you bring into the business.
Leadership Bonuses that increase as your Leaders become more successful, unlike Infinity Bonuses and Breakaway Plans.
A worldwide Bonus Pool that allows you to earn income at the mid-leadership levels based on the WORLDWIDE sales of Himalayan Goji Juice.
Second, we show our love to our Leaders by providing them with some of the most exotic vacations around the world and a lifestyle that very few people ever experience. Those trips have included the gondolas of Venice, the tiny streets of Salzburg, the Acropolis in Athens, the rainforest of Costa Rica, and the most beautiful beaches in the Caribbean, Mexico, and Hawaii.
And now we are going to top all that with our most spectacular trip ever! It all started last summer when I took my family to the Grand Wailea in Maui. Within 24 hours of arriving, I realized that this is the most spectacular resort I have ever been to, and I needed to bring our top Leaders to this paradise! So, we will be taking our top 600 Leaders to the Grand Wailea in December this year. We've set the trip criteria so that anyone, even those who just enrolled with us, has a chance to join us. And by qualifying in the next few months, you can earn up to $4,000 spending money for the trip! Visit FreeLife.com for all the trip details. We look forward to seeing many of you on the best beach in the world in Maui!
III. We love and honor our commitment to be "Built to Last"!
FreeLife is a 12-year-old company that is just now entering momentum! It's actually quite rare for that to happen. The few companies that do go into momentum generally do that earlier in their growth cycle. The great part about our momentum happening now is that we have the experience and infrastructure in place to support this rapid growth. Many newer companies would simply implode from the rapid growth during momentum because they don't have the wherewithal to handle it. We have 12 years of wonderful history behind us, are financially rock-solid, and we are prepared for the tremendous growth that lies ahead.
As we look toward becoming a billion-dollar company, we find it interesting that the youngest two companies currently in the billion-dollar club (mentioned earlier) were started by former distributors of other companies. Not to mention Amway and Mary Kay were also started by former distributors of other companies. I believe their great success is no coincidence. Having been in the trenches and understanding the hard work and difficulty in building a successful business as a distributor gives the founders of those companies empathy and appreciation for what it takes to become successful as a distributor. You just can't get that kind of understanding and experience without having done it yourself. The proof is in the pudding on that one. To our knowledge, no company started in the last 30 years is currently doing $1 billion or more in annual sales without having been started by a former distributor!
As former distributors ourselves, Kevin and I also have a unique understanding of what it's like to build a business in the field. We understand what it takes, and it's our job to do our best to make your job as simple, easy, and rewarding as possible. I believe this gives us a competitive edge in the marketplace compared to other companies whose founders have no field experience.
I believe this experience also allows us to deeply understand how much work and commitment you bring to your business each day, and it powerfully reminds us of the awesome responsibility we have to safeguard your dreams by providing you a built-to-last company. I also believe this has been a key to our meteoric rise and will be crucial in our expansion around the world and becoming a billion-dollar company.
IV. We love our GojiKids!
We truly love our GojiKids! It has been reported that drinking Himalayan Goji Juice has the "side effect" of making people smile more often, so we founded GojiKids to help bring a smile to the faces of children in need throughout the world. Since the launch of Himalayan Goji Juice, we have given to over 100 children's charities around the world. This is a critically important mission for us. Each time someone purchases a bottle of Himalayan Goji Juice anywhere in the world, we make a deposit in the bank account of a worthy children's organization. Our children are our future and we will continue to be a force for good and make a larger and larger difference in thousands of children's lives as we continue to grow and prosper. In April alone, we will be donating to wonderful charities in Fort Lauderdale, Puerto Rico, Raleigh, Pittsburgh, Australia, and New Zealand. Thank you once again for your commitment to making a difference in the lives of children all around the world.
V. We love our Timing!
As I've stated many times before, since the historic launch of Himalayan Goji Juice on October 10, 2003, everything we have ever said about our Company, our opportunity, our vision, and our future has come to pass. We talked about record-setting growth, making an incredibly positive impact on people's lives around the world, and unprecedented rewards for our Leaders. We talked about global excursions to beautiful exotic locations, rapid international expansion, and working together as a team to bring the good news of Himalayan Goji Juice around the world.
All of this, and more, has happened. But let me share a little secret with you... we have not yet even scratched the surface of reaching our full potential! We are a small fraction of the size we will be in a few short years. Can you imagine—just a small fraction! We are just beginning to enter a new era of growth and dream-fulfillment that will make our current level of success simply pale by comparison.
Not only do I know that in the next few years Himalayan Goji Juice will be a billion-dollar brand name touching the lives of millions of people around the world, I also believe we will one day be one of the largest and most successful Direct Sales companies in the entire world. Himalayan Goji Juice will be recognized worldwide as one of the world's premier brands. And the exciting part for you is that you can look into the future armed with facts that irrefutably support the conclusion of where we are headed.
Who better to judge FreeLife's future in the marketplace than famed investment banking guru Anson Beard of Morgan Stanley/Dean Witter who states, "Ray and Kevin have perfectly positioned FreeLife for exponential growth. I believe FreeLife will become the Microsoft of the nutrition category."
"The Microsoft of Nutrition!" That is some statement from someone so highly regarded on Wall Street! Imagine if you had the opportunity to invest in Microsoft 15 or 20 years ago! The returns on your investment would have been staggering! In similar fashion, the value joining FreeLife today and building a worldwide organization before it becomes the "Microsoft of Nutrition" is unquestionable. You have "momentum" on your side, which essentially doubles, triples, and even quadruples the results you get for you effort compared to building a business with more mature companies in the marketplace that are not in momentum.
Consider these facts:
Inc. 500 company, 12 years old, financially strong, and just beginning to enter momentum.
Sales have more than doubled three years in a row.
Fourteen straight quarters of record growth.
A product that the world's leading nutritionist calls "the most important product for health, wellness, and anti-aging that I have seen in 40 years!"
A product that prominent doctors and health practitioners around the world use and recommend.
A proprietary formula—it can't be copied.
The product is only three years old in the marketplace.
Delicious tasting—even kids love it!
Named the "Superfruit of the Year" by TIME magazine.
Featured on the TODAY show.
More than 80 scientific studies on the goji berry.
Extremely lucrative, seamless, residual-income-based compensation plan that is the envy of the industry.
A Company that lavishly rewards and recognizes its Leaders.
A Company that's investing millions for growth and infrastructure.
A significant charitable-giving program that's making an impact around the world for our most precious asset, our children.
A company whose greatest growth is just around the corner.
Experienced, caring, long-term-thinking corporate Leaders.
And finally, a company that is "invisible" throughout the world, creating a worldwide opportunity that is unparalleled!
And you can be a part of this incredible FreeLife Family, working together to make the world a better place.
Our business is strong, vibrant, and getting more exciting every single day. We have some fantastic things going on right now, and we're moving at lightning speed! Kevin was just in Mexico with Dr. Mindell for a record-setting, three-city tour in Monterey, Chihuahua, and Mexico City. With over 750 people in Mexico City alone, this tour was a major success! I'm on a CEO Tour this week in Fort Lauderdale, Puerto Rico, Raleigh, and Pittsburgh. Kevin, Mike Zundel, and Dr. Mindell are heading "Down Under" to visit our Australian and New Zealand Teams with some wonderful meetings later this month. Then Kevin and I are heading back up to Canada for a seven-city tour in May!
We just opened our first office in Mexico for business! The Ambassador Retreat Cruise in June is looking spectacular, only to be topped by the incredible Retreat to Maui that was just announced with up to a $4,000 cash bonus as an extra treat! We've sold more tickets to our 12-Year Anniversary International Convention than any event in our history... and incredibly, it's still six months away! Each week, we are hiring more and more talented and committed Team Members at the Home Office to support your goals. We just purchased property in Phoenix to build our state-of-the-art Corporate Headquarters! We're launching our brand-new, classy looking Himalayan Goji Juice bottle worldwide over the next 120 days. Two powerful new sales aids will be released this month and we are working on a brand new video that tells the story of FreeLife and Himalayan Goji Juice better than ever before! Whew!
We're moving fast because we are on a mission. We're on a mission to change lives around the world. We're helping people get healthier. We're helping people become financially secure. We're helping children in need. We are driven by an enormous sense of urgency to do good!
As partners in our success, we are offering you the opportunity to be a part of something truly special—a company that is focused on health and well-being, financial freedom, social commitment, and personal growth. We want you to join us as we travel the world to exotic locations learning from each other, and explore and renew our spirits.
Sit back and think about where you want to be one year from now. We've made our pledge to become a billion-dollar company. Now it's time for you to make your pledge! Where will you be in September 2007, when we have our annual Convention in Orlando, Florida? What title will you have? How much will you be earning? How much of a difference will you be making in people's lives? Make that pledge in writing today, post it in your home office, look at it every day, feel yourself achieving that goal, and stay focused.
Together, we can all be an incredible voice of unity and an unmatched vehicle of good for so many people throughout the world.
Remember, after all of the theories are heard, and the experts weigh in, and the hype and noise go away, it's all about the love. It always has been, and it always will be.
We truly do appreciate and love all of you!
Love,
Ray

Nu Skin® is a registered trademark of Nu Skin International, Inc.Herbalife® is a registered trademark of Herbalife International, Inc.Mary Kay® is a registered trademark of Mary Kay, Inc.Amway® is a registered trademark of Alticor Inc.